There is nothing I admire more than passionate people who inspire you with their drive, their story, their life. When a new brand set out to celebrate just that, this girl was immediately on board! Even more so because this particular brand was launched by my favorite Latina and one of the smartest girls I know. Meet EllePaca, a brand of 100% Peruvian baby alpaca knitwear, created by the beautiful Maria José Crousillat.
About three years ago today, she walked into our office and into my life. (On a pair of scarily high heels, that goes without saying. #signaturelook) Feisty, passionate and bright: Majo is a chica/force to be reckoned with, and personifies that the best things often come in small packages. This lovely Latin lady was born and raised in picturesque Perú, but has been living overseas for the last ten years (first in Vancouver and now in Brussels) studying and working in communications (and kicking major ass at it!). Nonetheless, her heart still belongs to her home country. “Every year that I fly to Lima I realize how much I miss the culture, people’s tenacious spirit, the celebrations and exquisite food! I really wanted to find a way to bring my Peruvian heritage closer to my life in Europe and give back to my country.”
Let’s face it: we all love a good story. But we love it even more when we get to be part of it, even if it’s just in a small way. So yes: I LOVE that I got to play a teeny-tiny role in the EllePaca story. It all started one morning at the office, with a little fashion chit chat (gotta love it!) between colleagues. Our Flemish banter remains gibberish to Majo (although I kinda suspect she understands more than she lets on) but two words instantly spiked her interest: ‘Perú’ and ‘baby alpaca’ “It was perfect. They say you find answers where you least expect them and here was mine, between foreign words from two of my favorite colleagues. I had been searching for a new project and nothing seemed quite right until this very day, when I was reminded of my own culture. Alpacas – these weird funny looking animals would become my vehicle for the ride of a lifetime!”
“Through EllePaca I am excited to share with you one of my home country’s greatest treasures: Peruvian baby alpaca wool, the finest type of wool originating from the Andes. The EllePaca brand is about celebrating women that stay true to themselves, follow their passion and inspire others to become their greatest self.” Every EllePaca piece is 100% Baby Alpaca wool (hello heavenly softness!), 100% handmade and 100% Peruvian. Beautifully handmade scarves, hats and hatbands in an array of delicious rich colours that don’t only look and feel ah-mazing, but have a story of passion and inspiration behind them? YES PLEASE!
Fun fact: each label is hand-signed by the knitter, and you can find out more about each of them here. “I work with incredibly talented Peruvian knitters who craft each EllePaca garment like a true piece of art: hand-made and hand-signed. The EllePaca knitters are the engine behind the brand, they not only share our passion for women that persevere, but live it every day as the greatest role models.”
Intrigued by this tale of softness and want to experience it yourself? You’re in luck! Maria José and I are giving away a beautiful “Isabella” beanie, inspired by Queen Isabella I of Spain and the perfect winter essential! In order to win this pretty baby:
1. Like the Scene by C and EllePaca Facebook page
2. Leave a comment below and tell us about a passionate woman that inspires you! Oh and also mention which colour you would like ;)
3. Remember: sharing is caring! ;)
The winner will be selected at random on the 27th of October.
Pics by Nico D.